Further — An approachable and credible visual identity for a London-based Fintech start-up.
www.joinfurther.com
Brand Strategy
Brand Design
Web Design
Art Direction
3D Illustrations
Brand Guidelines
Brand Strategy
Brand Design
Web Design
Art Direction
3D Illustrations
Brand Guidelines
The Further brand expresses trustworthiness and growth through its palette of green tones and its friendly but highly credible 2D and 3D visual language, designed to encourage investment in venture capital by people of all financial backgrounds and positions.
The deliverables included a brand toolkit, 3D assets, and responsive digital design, all of which were art directed and created by myself after an extensive strategy workshop in which we uncovered and defined the core principles the business needed to communicate in order to flourish.
The deliverables included a brand toolkit, 3D assets, and responsive digital design, all of which were art directed and created by myself after an extensive strategy workshop in which we uncovered and defined the core principles the business needed to communicate in order to flourish.
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