The Teemant brand conveys a maturity and trustworthiness crucial to the financial sector, but expressed with a playful twist.
Its visual identity balances the traditional tones of an established financial institution with those of an exciting and emerging platform, one which seeks to democratise access to trading.
The concept of Teemant’s algorithm working for its customers day and night is expressed through a highly contrasted monochromatic palette, interspersed with CTAs of violet pastel. The concept of day and night is extended into the 3D visual language where items are rendered in both light and dark environments.
Amongst the 3D items - elegant and minimal clock-faces, padlocks and gold rings - are effaced rose-gold coins used to convey financial democracy and the open potentiality of this lucrative sector.