An effective brand strategy is built around business objectives and user needs. It creates differentiation in the market, builds loyalty and recognition, and ultimately drives growth.

A brand identity should always be highly credible and visually pleasing, but also guided by the findings of an effective brand strategy.

A well designed website effectively communicates the intended message of the brand identity and meets the needs of its key users. Good web design is crucial for attracting and retaining visitors, promoting the brand identity, and achieving business goals.

The use of 2D and/or 3D animation can be used to take visual identities to the next level of engagement and credibility. These can be integrated into the branding process or implemented later during the execution phase.

The creation of brand guidelines is often a crucial component in the creation of a visual identity to safeguard the brand’s essence and ensure consistency through any future work.

I’m always open to negotiating retainers after a branding project has finished, or for the maintenance and evolution of an existing brand.