Next begins a phase of highly-divergent creative exploration, scaffolded by the findings of the strategy workshop.
The majority of the creative content for the brand is generated during this phase, including detailed exploration of the key components such as logo, typography, colour, visual language, and, if appropriate for the project, 3D illustrations, animation, and AI content.
Multiple routes are usually developed during this phase, enabling us to compare and contrast, dissect and analyse, push and discover ideas that might have previously remained elusive.