Over the past 10 years I’ve worked on a range of projects in multiple sectors including fintech, crypto, data, quantum computing, art & design, healthtech, B2B, B2C, SaaS, as well as many others.
Each branding project requires a different set of deliverables and a flexible approach, but the steps outlined below are the guiding principles on which most of my projects are built.
Each new project begins with a strategy and immersion workshop in which we’ll take a deep dive into your company to discuss and define its business objectives and creative aspirations. This is a highly-collaborative process of discovery in which we’ll explore and signpost the artistic and strategic direction of the brand together.
Next begins a phase of highly-divergent creative exploration, scaffolded by the findings of the strategy workshop.
The majority of the creative content for the brand is generated during this phase, including detailed exploration of the key components such as logo, typography, colour, visual language, and, if appropriate for the project, 3D illustrations and animation.
Multiple routes are usually developed during this phase, enabling us to compare and contrast, dissect and analyse, push and discover ideas that might previously have remained elusive.
The final phase of the branding process becomes once again highly collaborative as we begin to converge on the creative output, analysing and discussing feedback for its refinement and, if necessary, pursuing additional exploration.
Once the brand has been fully defined it is then applied and executed in the form of web design, social media content, and any of the other key deliverables defined in the statement of work.
All of the assets for the project are provided and the visual identity is codified into a brand guidelines document, insuring future consistency of any additional work.